Campbell Country

Shifting the setting of a Cosmic Horror Story to, for instance, England presents problems. As the old saying goes, "An Englishman thinks a hundred miles is a long way while an American thinks a hundred years is a long time." In other words, England is a much smaller country with a much longer history... It's much harder to believe that cosmic events could happen in little ol' England and nobody would notice — whereas in a big place like the United States (even in a single region like New England), isolation comes relatively cheap. Essentially, in Lovecraft Country, the old secrets are very secret, whereas in Campbell Country the old secrets are very old.

-- Campbell Country - TV Tropes